If you are living in China, it’s most likely that you are already on WeChat (it’s called Weixin or 微信 here). If you are abroad, you have probably at least heard of the China’s most popular messaging app.
WeChat belongs to Chinese internet giant Tencent and is the country’s equivalent to apps such as WhatsApp or LINE. The most recent statistics are simply amazing:
- WeChat has 500 million active users
- It’s the fastest-growing social media platform in the world
- 100 million people use WeChat outside of China (making it a pioneer in terms of Chinese innovations that are being used abroad)
- 10 million messages were processed in a single minute on Lunar New Year’s Eve
- WeChat is the most popular source for Chinese consumers to follow and interact with brands
How can WeChat help you as an Entrepreneur?
For you as a China entrepreneur, WeChat can be a powerful and inexpensive marketing tool. There are various types of official accounts to choose from. If you’re catering mostly to foreigners, you may decide to sign up for an international account.
However, normal Chinese customers won’t be able to find you as they are using the standard Chinese language platform instead of the international English one.
Moreover, official accounts are separated into either subscription or service accounts. The subscription account allows you to send frequent push notifications to your followers, but your messages will go to a special folder that the users actively need to check.
A service account, on the other hand, allows you to send only fours messages per month, but these will appear prominently in the users ongoing conversations.
Also, WeChat is releasing new features on an ongoing basis. Service accounts, for instance, can now be equipped with custom menus and mini-sites. For the time being, we recommend you go for an official Chinese service account and it’s probably best if you get some help from a local Chinese developer or web agency.
There are also some examples of successful, more guerrilla-style marketing strategies implemented on WeChat. You could choose, for example, to simply use a personal account to build a strong relationship and brand awareness with a select group of early adopters (i.e. your WeChat friends).
In any case, you don’t want to miss out on this great app and its unique marketing potential in China.
Have fun chatting!